BENNY & GENE
Haemophilia B is a rare inherited bleeding disorder that causes uncontrollable bleeding in an affected child, which can be distressing for kids and parents alike.
Pfizer were conducting a 6 year long clinical study, dubbed BeneGene-3, to evaluate the efficacy and safety of a gene therapy drug that could potentially allow a child with haemophilia B to lead a near normal lifestyle.
Bearing in mind the lengthy timeframe of this study, we worked with animation studio Bewilder to create a character duo that could grow with kids and reflect where they are emotionally and developmentally throughout the study. Together our characters would explore an ever-expanding world, working through scenarios kids with haemophilia B might face.
Alas, Benny and Gene never made it past the ideas round. RIP little buddies.
Service: Art Direction