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Forma Therapeutics are a clinical-stage biopharmaceutical company focused on therapeutics to transform the lives of patients with rare haematological diseases and cancers. Our task was to create brand recognition for their clinical studies, establishing Forma Therapeutics as the trusted partner for patients, their caregivers and families, and the providers charged with their care.
The result was an expanded framework that achieves consistency while setting a foundation for their future studies, creating an implementation strategy that can grow with the brand.
Client: Forma Therapeutics
Services: Art Direction & Design
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We took the hallmarks of their existing branding and extended them to create a branded house under which Forma's studies could live. Establishing a colour palette, identifiable brand marks and guidance on tone-of-voice and photography for each therapeutic area allowed each study to have a unique point of view, while still feeling a part of the Forma Therapeutics brand.
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