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ANYTHING
BUT
REGULAR
ANYTHING
BUT REGULAR
Polycystic ovary syndrome is a hormonal disorder that affects millions of women around the world, and is characterised by a number of symptoms including irregular periods, pelvic pain, unwanted hair growth, weight gain, infertility and low libido. Currently, there is no cure, but clinical studies are being conducted to find a suitable treatment.
We sought to normalise the symptoms that are often considered embarrassing and unsightly by featuring 3 real life PCOS sufferers in a beautifully shot campaign that serves to bring both awareness to the condition and the availability of a clinical study.
Client: Elaris
Service: Design
Photography: Ashley Armitage
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